Why Attend?

Why Attend?

Participating in this year’s virtual CGA Strategic Conference will put you in direct contact with the key decision-makers in the country’s largest grocery marketplace. Carving out time to focus on understanding the emerging trends, developing new strategies and privately meeting with your most important partners is essential in a year where in-person conferences and trade shows have been cancelled. 

Need more reasons to attend?

Top 10 Reasons to Attend

 1.

During these unprecedented times affecting all aspects of the supply chain, it is important to come together as an industry to share ideas, dissect the impact of recent events and work together to develop new strategies for improving collaboration. 

 2.

Although we can’t get together in person this year, our exciting digital format brings this annual gathering of industry leaders right to your office, regardless of your location. Set the tone for your workday with inspiring content delivered each morning, right to your computer or other mobile device.

 3.

Utilizing the latest in virtual meeting technology, you and your team can confidently rely on CGA’s private and secure platform for hosted pre-scheduled, digital, face-to-face meetings.

 4.

Going virtual means more of your associates can participate in our trademark business meetings. For a modest registration fee, you can include key decision makers across your company that perhaps were not involved in the past: examples include top executives, supply chain experts, digital/ecommerce specialists, and shopper marketing teams. 

 5.

Let CGA do the heavy-lifting for you. Brands sponsoring the Strategic Conference gain access to CGA’s efficient and productive concierge-style meeting planning services for pre-scheduled meetings with the retailers that are integral to your business success.

 6.

It will be the best way to start your day. Hear from California grocery industry leaders and their special guests during our thought-provoking morning general sessions that will explore today’s most pressing industry topics. From managing the rapid acceleration of e-commerce, to understanding the new consumer. From supply chain lessons to leadership skills and innovation in the age of COVID. You will learn how your organization can adapt to this new retail reality.

 7.

The conference has a little something for everyone. Our Enterprise Risk Protection Summit and Independent Grocers Forum feature targeted educational programming addressing each segment’s most pressing issues and providing additional opportunities to connect and share with like-minded attendees. 

 8.

Tackle some of grocery’s hottest topics with industry peers during our daily early morning interactive Whiteboard Sessions. Veteran facilitators will help draw out your experience, insights, questions and enthusiasm, as you dialogue and collectively brainstorm with colleagues across multiple categories.

 9.

Focus your time where it matters most. Competing in California’s massive and diverse $82 billion grocery market (12.5% of total U.S. sales) makes this event imperative. Collect all the right people to discuss new approaches to collaboration and coordination up and down the supply chain.

 10.

And finally, it’s the best bang for your buck. While there is no replacement for face-to-face networking, conference staff is working hard to create a virtual experience that will capitalize on greatly increasing the attendance of key decision makers.

Who Should Participate?

  • Executives in the grocery retail, wholesale and supplier industries
  • Buyers, purchasing, operations and marketing managers representing small, medium and large retailers – especially those with responsibilities for dry grocery, frozen, dairy, deli, bakery, salty snacks and candy, perishable, produce, alcohol and soft drinks, operations and marketing
  • Loss prevention, safety and risk management professionals
  • Suppliers doing business with the California grocery industry